Sonic Campaign Case Study
I collaborated with Paramount Pictures on a creative campaign celebrating the release of the Sonic the Hedgehog movie. This partnership centered around a competition to win movie tickets, requiring the development of a cohesive Go Ape-themed campaign that seamlessly integrated Sonic imagery, lockups, and typography.
To bring the campaign to life, I was provided with a suite of digital and print assets from Paramount, which I used to produce content for our on-site displays, website, and social media platforms. The challenge was to ensure that the Sonic visuals and branding felt natural within Go Ape's identity, creating a campaign that resonated with audiences while staying true to both brands.
Every piece of content required sign-off from both Paramount Pictures and their designated agency, ensuring brand integrity and quality at every stage. This project honed my ability to balance creative design with brand guidelines, all while delivering a fun and engaging experience for participants.
During my time with Go Ape, I was responsible for creating a wide range of digital assets to support national campaigns. These assets were deployed across various channels, including paid and organic social media, email campaigns, website banners and tiles, and display ads. My work spanned multiple formats, such as still images, GIFs, video, and animation, ensuring content was dynamic and engaging across all platforms.
A significant aspect of my role was custom-designing and animating end cards for many campaigns, adding a polished, branded touch to our video content. Below is a selection of my digital work that highlights these projects and showcases my ability to craft compelling visual content for diverse audiences.
