58 Barbershop, a popular local barbershop in Reading, sought a refreshed identity that would seamlessly blend traditional barbershop values with a modern, clean aesthetic. The goal of the project was to create a versatile brand that could work across both physical and digital platforms, from signage in the shop to the website and social media channels. I worked closely with the team to develop a new logo, redesign their website, and provide photography that captured the essence of their brand, resulting in a cohesive and striking visual identity that speaks to both contemporary and classic barbering traditions.
I designed a new logo for 58 Barbershop that balanced a modern, clean look with traditional barbershop elements. The logo was crafted to be versatile, working across both digital and physical mediums. By incorporating subtle vintage touches alongside a sleek, contemporary font, we created a visual identity that felt both timeless and relevant to today’s style-conscious clientele.
The website was designed with the goal of reflecting the barbershop’s rich, traditional roots while incorporating a fresh, modern twist. I chose a regal color palette — rich tones of gold, deep blues, and dark browns — to convey a sense of luxury and heritage. The layout was retro-inspired, featuring classic typography and vintage-style elements, giving the site a nostalgic feel while ensuring it was clean, functional, and user-friendly. The website successfully conveyed the high-quality service and atmosphere of 58 Barbershop while providing a smooth and modern online experience for customers.
I also provided a comprehensive photoshoot, capturing a mix of lifestyle and product shots to be used across the website and social media. The goal was to visually communicate the quality and personality of 58 Barbershop. I focused on creating imagery that highlighted the craftsmanship of the barbers and the inviting, professional environment of the shop. The photographs were carefully styled to fit the traditional yet modern aesthetic, with a focus on warm lighting and a polished, authentic vibe.
