Soremi Jewellery, a premium handmade jewellery brand based in Leeds, approached me to elevate their online presence and create visual content that would authentically showcase the craftsmanship and elegance of their pieces. The project involved a full brand update, a website redesign, and the creation of a brand video, all aimed at strengthening their identity and better connecting with their audience. Additionally, I carried out several lifestyle and product photoshoots to further support their marketing efforts.
I worked with Soremi Jewellery to refresh their existing brand identity, ensuring that it aligned with the premium, handmade nature of their products. The update included refining the logo, typography, and colour palette, giving the brand a more polished and modern feel while preserving its artisanal essence.
I then applied these updates to the website, redesigning the user experience with a more streamlined, elegant layout. The new website was designed to showcase the jewellery in a sophisticated, easy-to-navigate manner, with a focus on high-quality visuals and a seamless shopping experience.
To capture the essence of Soremi Jewellery's handmade process and craftsmanship, I directed, filmed, and edited a brand video. The film highlighted the meticulous attention to detail that goes into each piece, using close-up shots and slow-motion techniques to emphasize the artistry involved in the creation of the jewellery. The video was designed to connect emotionally with potential customers, conveying the brand's dedication to quality, authenticity, and timeless design.
In addition to the video, I conducted a series of lifestyle and product photoshoots to visually represent the brand's story. The product shoots focused on showcasing the intricate designs of the jewellery, using clean, high-quality imagery that highlighted texture, detail, and craftsmanship. For the lifestyle shots, I worked to capture the jewellery in real-world settings, focusing on how the pieces enhance personal style and become part of the wearer's story.
