Kevin Luchmun is an award-winning barber, educator, and photographer with a diverse set of skills and a strong presence in the fashion and barbering industry. Kevin approached me to create a unified, modern brand identity that would work seamlessly across his multiple disciplines while reflecting his high-end, fashion-forward approach to grooming and education. The project included a complete brand overhaul, the design of a sleek website, and a consistent visual identity that would resonate within the fashion and barbering communities.
I worked closely with Kevin to establish a clean, modern brand that aligned with his professional image and the high-caliber nature of his work. The brand was designed to be versatile, able to represent his work in barbering, education, and photography, while feeling fresh and relevant within the fashion industry. The logo, typography, and color scheme were selected to convey a sense of sophistication and professionalism, with a minimalist aesthetic that could easily adapt across different platforms and media.
With a focus on user experience and clean design, I designed a website that would serve as a hub for Kevin’s diverse disciplines. The website needed to be visually striking, easy to navigate, and informative, presenting his work as a barber, educator, and photographer in a cohesive way. I ensured that each section of the site — from barbering services to educational offerings and photography portfolios — was clearly defined yet seamlessly integrated, providing a smooth user journey. The result was a sleek, modern website with a crisp, intuitive interface that reflected Kevin’s brand ethos.
Throughout the project, I made sure that the visual elements — from the brand identity to the website design — were consistent and aligned with Kevin’s image in the fashion and barbering world. I provided guidance on how to use the brand elements across different platforms, ensuring a cohesive look in both digital and print materials. This included advising on photography style, graphic design, and overall aesthetic choices that would elevate Kevin’s brand presence across social media, marketing materials, and promotional content.
